Affiliate Disclosure

How Modern Parents Guide is funded

Modern Parents Guide is a reader-supported website.

Some of the links on this site are affiliate links. This means that if you choose to click on a link and make a purchase, we may earn a small commission — at no additional cost to you.

These commissions help support the ongoing operation of Modern Parents Guide and allow us to continue publishing free, practical resources for parents.

What affiliate links mean for you

Affiliate links do not change the price you pay for a product.

Whether you purchase through an affiliate link on Modern Parents Guide or go directly to a retailer yourself, the price is the same. The commission is paid by the retailer as a referral fee.

Using our links is one way to support the site if you find our content helpful, but you are never obligated to do so.

Our participation in affiliate programs

Modern Parents Guide participates in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for websites to earn fees by linking to Amazon.com and related sites.

We may also participate in other affiliate programs from time to time, where relevant to the content we publish.

All affiliate relationships are disclosed clearly and transparently.

How affiliate relationships affect our content (or don’t)

Affiliate relationships do not influence our recommendations.

Specifically:

  • We do not accept payment for positive reviews

  • Brands cannot pay to be featured or ranked

  • Products are selected based on usefulness, relevance, and practical considerations for parents

  • We do not promote products solely because they offer commissions

Our editorial decisions are made independently and with parents’ interests as the priority.

How we choose products to recommend

Products featured on Modern Parents Guide are selected using a combination of:

  • Practical parenting considerations

  • Research into product features and intended use

  • Comparison across similar products in the same category

  • Aggregated customer feedback and common experiences reported by parents

Not every product mentioned on the site includes an affiliate link, and not every category we cover is monetised.

Our goal is to provide useful guidance first — monetisation is secondary.

Transparency and trust

We believe transparency is essential when publishing product recommendations, especially in a parenting context.

For this reason:

  • Affiliate disclosures are included clearly on relevant pages

  • We avoid misleading or exaggerated claims

  • We do not use pressure-based language to encourage purchases

We aim to give parents the information they need to make their own informed decisions.

Important note on responsibility

Modern Parents Guide does not manufacture, sell, or ship products.

All purchases are made directly with third-party retailers. As such:

  • We are not responsible for product quality, delivery, warranties, or returns

  • Any issues with orders should be addressed directly with the retailer or manufacturer

  • Parents should always follow manufacturer instructions and safety guidelines

Our role is informational, not transactional.

Questions or concerns

If you have questions about how affiliate links work, or about any content published on Modern Parents Guide, you are welcome to contact us via our Contact page.

We value trust and strive to be transparent about how this site operates.

We value feedback and welcome hearing from parents.

If you have questions, suggestions, or notice something that could be improved, you are welcome to contact us